The Trick to Keep Your Customers Continuously Purchasing From You: The Benefits of A Loyalty Program

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase from you? One way is to put in place a loyalty program that keeps them coming back for more.

A loyalty program is a great way to encourage customers to keep purchasing from you, make them feel special and reward and thank them for their continued business. Most loyalty programs involve rewarding customers when they buy regularly from you or have purchased a certain amount from you, whether it’s in free products or discounted future purchases.

For example, think of your local coffee place. Many local coffee shops have a simple punch-card loyalty program, where you purchase 5 coffees and receive your 6th coffee free. The reward, of the free 6th coffee, encourages people to keep coming back to the same coffee place to indulge in their caffeine kick.

Think about how you can encourage and reward your customers for their loyalty. Implement a loyalty program that rewards customers, through free products/services or discounts for future purchases, when they regularly purchase from you.

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Using Trust To Build Your Business: What You Need To Know To Use Referrals To Your Advantage

Have you ever tried a product or service based on the word of a friend, colleague or family member? Many of us have, because we trust that person and are more likely to take their recommendation over someone we don’t know. This is the power of referrals. Ask your current customers if they have friends, family, or people they know that they think would love your service, then contact those people on behalf of them, offering your services/products. This is a great way to get access to potential new customers, while also having a warm introduction – you’re not cold-calling (or emailing!) them, as you’re essentially being introduced by their trusted friend/family member (your current client).

For example, say you have an ecommerce business where you sell natural beauty products. You could email out to your customers, asking them if they know anyone that would love your products as much as they do.  If so, ask them to pass on the email address of those people and explain you’ll not only offer their friend a free sample of your most popular product, but that they too will receive a bonus 15% off their next purchase online as a thank-you. When you email the new lead with your free sample offer, mention that their friend thought they’d like your products, which is why you’re emailing and would love to offer them this free sample as a gift.

So put the power of referrals to work for you and piggy-back on the trust that your customers have already built with their friends and family. Ask your customers if they know people they think would love your product/service, and if they’d be willing to pass their contact info on to you. Contact those people on their behalf and make them a special offer!

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How Affiliate Programs Are A Great Way To Bring In More Sales With Less Effort

Want a way to make sales without paying for any ads and with zero risk of losing money in doing so? The obvious answer is a big YES, but very few business owners take advantage of running their own affiliate programs, which can do exactly that!

Affiliate programs are where you offer others a cut of any sale that they send your way. When this is done online, there’s traditionally special “affiliate links” that they get from you. When they send people through those links that later buy from your site, they’d get credited for and paid a percentage of the sale. You can do a similar concept offline just by letting others refer your prospects directly (and manually crediting them), or even by handing out special “unique” coupon codes to others to hand out to their prospects so you know where they came from. This could be a special coupon that you hand out, with a code or ID on it, so you know where it came from. Regardless, in either case you only pay them after a sale is made, which makes it virtually risk free for you.

If you go the online route, there’s various places you can sign-up to, in order to have your offers on their networks, like Clickbank.com, Amazon.com (which is great to sell on just by itself), CJ.com, etc., as they can instantly let affiliates sign-up for and start promoting your offers. Alternatively, there’s also private affiliate programs/scripts out there that you can get free or for fairly cheap to run your own affiliate program without the need for another network.

Regardless of which route you go, don’t expect to magically get lots of affiliates signing up and promoting your offer without you raising a finger. It can take some work to reach out and recruit these affiliates to get them promoting you. It’s best to reach out to those who you can also help in return first, as well as to make sure that you truly have a great converting offer with good payouts to make your offer attractive to these affiliates.

So consider creating an affiliate program and recruiting affiliates to help promote your offers at little to no risk to you. Make sure that you have attractive offers and payouts, and that you proactively reach out to the best affiliate prospects out there.

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Why Some Businesses Fail?

Business is a complex concept that many fail to gasp. A business only emerges to be successful if it is implemented after thorough planning with passion, discipline, and after a great deal of research. Sustaining a business can become extremely difficult after a certain period of time due to budget constraints and poor planning. According to a survey, in the USA alone, 70% of new businesses take a hit within a decade of their conception.

A truly successful business is not one that booms and experiences a short and vibrant period of success. A truly successful company is one that enjoys sustainable success that lasts long term and withstands the test of time. Many business owners make the mistake of ignoring critical issues during the first few years, which in turn damages the business operations down the road in later years, and sometimes it's too late for the problem to be fixed.

A number of reasons can lead to your business becoming a failure. Some of the common reasons are:

1. Weak Leadership

Strong and effective leadership is important in ensuring the success of your business. An ineffective leader ends up micromanaging the employees and will try to control all aspects of the company. Unfortunately a poor leader will fail to understand that for one man, that is simply not possible. As a result, the business environment starts to crumble. A good leader is the one that imparts knowledge to the workers and tries to give specific duties to responsible people. A good leader knows how to delegate so that every aspect of that business gets taken care of quickly and efficiently.

In new businesses there are many different requirements and responsibility for different departments, and this can be difficult to manager at first. Unseasoned leaders are overwhelmed by juggling so many responsibilities and challenges and cave under the stress they can bring. Leaders need to be strong, bold, and unafraid of making quick, but calculated decisions. Good leaders also pay attention to details and are constantly looking for means of improvement. Without good, solid leadership, it doesn't matter how much money a business has or good a product it offers, it will fail.
If you don't plan for the long-haul, your business will fail before it even begins.

2. Lack Of Long-Term Investment

A far-reaching, powerful, long-term vision is essential for a good business. Many businesses make the mistake of getting overexcited during the first few years as soon as they start earning money. As a result they often fail to develop long term strategies for growth, and don't make investments in the future, clinging instead to immediate profits. Such an attitude in business will inevitably lead to poor quality products, stagnant growth and innovation, and customers who will eventually lose business. The customer base will diminish and the business will fail.

3. Lack Of Market Research

Thorough planning and research are needed at the time of launching a business. A primary reason that leads to business failure is that it gets launched without proper research and does not target a specific market. Market research is vital and should be conducted before you even think about starting a business. Even if a business enjoys success for a short period of time, ultimately, it is bound to crash without any kind of research. Without conducting research beforehand, a business might as well be stumbling around blind. How can you expect to succeed in business if you don't know anything about your hopeful customers?

A successful business is defined by the ability to predict the consumer’s requirements and behaviors. With this knowledge they can then deliver products and services that perfectly fit the needs and desires of the needs of the customers they want. You don't necessarily have to have a unique or incredible product. What you do need is to able to offer premium quality to customers who are looking for something from you in particular.

Collecting and analyzing information about market trends and procedures is important in keeping your business ahead of your competitors by offering new products, services, and deals to keep up.

4. Lack Of Customer Retention

Many businesses ignore customer retention strategies because they keep focusing on finding new customers. However, it is counterproductive strategy because old and loyal customers are important not only in increasing the sales of a business, but also popularizing it through good reviews and word-of-mouth. Not only that but old customers are easier, and cheaper to keep, compared to the process of finding new ones.

5. No Expansion Or Personal Growth

Growth does not only mean establishing a business in different locations or expanding operations. It means you also need to keep your business inspiring and innovative. Fresh talent should be welcomed in your business because they bring a lot of modern and fresh ideas to improve your business. Moreover, leaders of a business should also keep attending different seminars and training sessions to make sure they are keeping up with the times and adopting the latest entrepreneurship strategies.

If you want a deep examinations of things that may be holding your business down, you also should considering looking into programs like BizFire's Free Business Analyzer and Growth ToolTOOL, which may provide many valuable insights in a fraction of the time.

How Going For The "Big Fish" Deals Can Increase Your Business

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them.

It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!).

There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, super easy, and very profitable for them, you’d be surprised how many are willing to do deals with you.

One way of doing the second suggestion here is by offering to white label your product or service. This is where you allow someone to sell your offer as their own while you do all the work to fulfill it. This can be a win-win for both, as they can get a good cut of the sale for doing virtually nothing except making easy sales for you, while you fulfill the sales, do the support, and make lots of extra sales without having to spend money on advertising or do any marketing yourself. A single big fish deal like this can make an entire business.

One thing that still amazes us to this day is that it’s often just as hard to make a huge sale or business deal as it is to make a tiny sale or business deal, yet the vast majority of people tend to focus on the little fish because they don’t think they’re able to land a bigger deal! This can be applied to almost any aspect of business – whether it be finding big players to partner with, selling high end products / services, or even just being an affiliate for more expensive products! Quite often times it’s just as hard to sell a $5,000 product as it is to sell a $50 product, as long as you’re targeting the right kind of prospects. One just results in you making a lot more.

Try going for the big fish now and then, whether by going after more elite prospects, at higher prices with better offers, or by seeking out big partnerships to do white label deals, where they sell your offers for you for a cut.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

Why Title Tags are Important for Ranking Your Website

Anyone who owns a website and publishes original content on it wants to see the site ranked higher on Google and other search engines. While many may believe that writing a top-quality piece of content, publishing it, and promoting it is enough to make the website successful, it is certainly not. In this era of fierce competition when thousands of websites are competing for the same kind of audience.

In such a competitive environment, SEO practices play an essential role in website ranking. According to Moz – a renowned SEO software – title tags are the second most crucial factor for ranking your website after the content. Title tags can be the make or break factor in the success of your website. Optimized title tags are essential in boosting the ranking of your website as well as increases its traffic. Many programs like Web Fire can also help websites in writing unique titles and content to enure the website is ranked higher. Sometimes, the ranking might be higher, but the clicks can still be low due to bad or unattractive title tags.
This article discusses all of the important information about title tags and why they are vital in the ranking of a website.

What is a Title Tag?

Title tags are not much different from the titles in books and magazines, except that the title helps in the ranking of articles on the search engine results page (SERP). An attractive title that follows SEO standard will always rank higher. Title tags are displayed on SERPs as the clickable text for the keyword searched by a user. They provide an accurate and brief description of the content.

Usually, Google displays 40-60 characters of a title tag. Therefore, it often recommended keeping the title tags under 50 characters so that it is fully displayed by the search engines, and readers are more likely to click.

Importance of Title Tags in Ranking of a Website

Title tags are one of the most critical factors in helping search engines getting familiar with the content of your website. Moreover, the title is the very first impression that people will have on your website.

Title tags are relevant in ranking your website due to the following reasons:

High Ranking on SERPs

The title tag of your article will determine its rank on the search engine result page. The more attractive and better it is, the higher it will be ranked, which means a large number of people are likely to click on it.

A Unique Title Tag

A unique title tag will help search engines like Google to understand the uniqueness and credibility of the content. As a result, your content will stand out from the thousands of web pages present on the web, and the website will be ranked higher.

Promotion on Social Network

Social media platforms like Facebook and Instagram use the title tag of an article to determine what to show when that page is shared. Hence, a captivating title tag is vital for the promotion of your website.

How to write good Title Tags?

Now we are familiar with the importance of good title tags. We also will want to learn about standard SEO practices to write engaging title tags.

Keep an Optimum Length of Title Tag

A long title is cut off, and ellipsis is automatically added by the search engine. You should keep the title under 60 characters long. Moreover, avoid capitalizing the title as some users may find it difficult to read, and it will dramatically limit the number of characters to be displayed.

Do not add excessive SEO keywords

The primary keyword should not be used excessively as it is a bad SEO practice. For example, a title like “Buy clothes, best clothes available, discounted clothes” is not a good title as it overemphasizes the keyword "clothes." These types of the title are often flagged by the search engines for inappropriate uses, so you should avoid them.

Write a unique title for each page of the website

Unique titles are essential in distinguishing the content of pages and attracting new users. Sometimes, it is not possible to write a completely unique title since millions of pages are already on the web on various topics. However, modern tools and code-based templates are present, which can help you in writing an engaging title tag.

Write important keywords at the start

Keywords that are at the start of a title tag have more impact on the search ranking. Moreover, people are also more likely to read the first few words of a search result, so it is highly recommended that you write the keywords at the start of a title tag to attract more traffic and rank your website higher.

If you have a website and want to make sure you have the best title tags and SEO optimiztion you should consider programs like Web Fire. You'll be able to root check out any issues with your website and substantially improve its SEO rankings.

How to Add Value to Your Customers and Make Money Doing It

To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than if they bought each item separately, and you get the benefit of a higher dollar sale per transaction. Bundling can also help you move slow-moving products and give you an upsell to offer to customers that may have been looking at purchasing an individual item.

For example, if you own a travel agency, offer a package deal where accommodation, flights, several meals and an attraction are all included. For another example, if you own a beauty salon, offer a pampering package, where a hair styling, manicure and massage are offered together. While a customer may have been considering purchasing one or two of these items, if you offer a great deal, they might be persuaded to purchase the whole package.

So think about how you can bundle several of your services or products together to create a package deal. This creates another offering for your customers, with great perceived value, and gives you the opportunity to upsell, move slow-moving products and increase your dollar value per sale.

For other ways to offer upsells and value adding offers to your clients check out this tool that helps you maximize your sales funnels: BizFire's Free Funnel Maker & Analyzer