A Unique Way to Increase Your Customers Spend Per Sale: The Value of Offering A Gift With Purchase

Offering a free gift, with a purchase over a certain amount (or just with any particular item), is a great way to encourage people to buy from you, but also to spend more per sale if they have to spend a certain limit. A great way to take this strategy a step further is to make your free gift a sample of other products you want to promote, or a new product you want to encourage your customers to try so as to buy in the future.

For example, beauty brands use this strategy regularly, and to great effect, offering a selection of sample size beauty products in a cute looking case, when spending over $50, $70, $100, etc. in one transaction. Not only does the free gift encourage their customers to buy more beauty products in one transaction, it also allows them a chance to introduce their customers to new products or items they may not have bought previously, without the chance to try them first.

A twist on this method that we used with great success in building a couple seven figure businesses was to offer a free gift in exchange for signing up for a monthly membership program as an upsell. It dramatically increased the conversion rates (by many, many times over). However, the key there was to have the perceived value of the bonus be more than their total investment for the first month. That makes them feel like they’re getting a no brainer offer that they’d be dumb to turn down, yet it gets them into your recurring money maker where many of them decide to stay to make you even more over time. The bonus here has to be of real value to them, which is why we often times would include a physical item as a bonus even for a digital membership program.

Look at what you can offer as a free gift to customers when they spend over a certain dollar amount in one transaction. This encourages your customer to spend more per sale and also gives you a chance to get customers trying new products, if you make those products your gift. Or put a little twist on that method and include a free gift with the purchase of any particular product you want to push, or even as a bonus to push them into a recurring membership site (physical products can work really well here for a bonus even if the main offer is a digital one).

For more great tips to increase your profits and make more money from your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

Developing Persistence: Be Successful

Persistence is a personal development ability that will make you succeed in every aspect of your life. This is a trait that has been used by our heroes of the past and our leaders of today. Persistence could be defined as the ability to persist or to continue a journey or an activity despite trials, hardships, and failures. Only a few people in this world are persistent. 

This is the main reason why there are so many talented and intelligent people who are not successful. By reading further, readers will be able to know how to develop their innate persistence hidden in their subconscious mind.

The first method to be persistent is to have a very big and important goal. The goal could be anything that is important to you whether it is about academics, relationships, business, work and others. 

In creating a goal, it has to be of two types and it must be so big that it would somehow be impossible or unrealistic in addition to the fact that the goal must affect the most important people in your life. 

 The second method to develop persistence is to remind yourself of the goal and the importance of that goal at least 3 times a day: upon waking up, upon sleeping and when feeling bored. The more that you remind yourself of the goal that more likely that your subconscious mind will act on it. 

Once this activity is done, working on the goal would now be an important, automatic, routine activity. 

 The next method is to act, act again, act again and act again. This simply means that you keep repeating the same goal over and over again despite facing failures. This does not mean repeating the same tactic, strategy or objective. Change your methodology but never change your goal especially if this is your mission in life and this would affect your loved ones heavily. 

 It is important to follow these methods to be persistent. In following these methods, it is important to always have faith since trials and difficulties will always come our way. Bottom line is the most successful people of our history became successful not because of their talent or anything else but because of their sheer persistence.

Learn Stock Market June 2020

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Tony Robins, Attitude is everything