How to Use What Your Competitor is Doing Well to Improve Your Business

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.

For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell - is that something you could do?

A simple trick you can do to spy on other offers is to check ads on other sites or on social media like Facebook and just see how many views, comments, likes, etc. they’re getting. If there’s a ton of comments, for instance, it’s likely something you want to look at and see what you could replicate or do better. You don’t have to always start from scratch or re-invent the wheel.

In fact, several of our businesses we originally got the idea from after seeing other ads with lots of views and comments on them, and then checking out exactly what they sold, what their upsells were, where else they advertised, etc.. And then we’d research to try to find out if there were other similar offers and what they looked like.

Often times we would find ways of offering a better front-end product (they wouldn’t even have to be the same type – just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc..

Sure, we’ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be more risky and more likely to fail from the start. Starting off with a model that seems to at least be working in one way or another is always a good idea! That’s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.

So find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness.

The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a strong pitch for your product and service is considering your VIP, there may be more than one to consider depending on how the decisions are made. You have to know who you're selling to and then consider how your business can benefit them personally. As we discussed, you're dealing with real people, and they taking their own needs and desires into consideration as well as their roles in serving the greater needs of the company. Is your contact a buyer, a manger, or a business owner?

Depending on who you're speaking to, you'll want to come with ideas and features about what you have to offer and how it makes their lives easy as well benefiting their employer.

2: Don't Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends, and may even highlight problems the industry is facing. This can be accompanied by a pitch explaining how you offer a solution. Either way the white papers are free and useful, so there's no harm in reading.

Writing effective white papers isn't easy, but it can be done.

3: Start With Value Over Price

When you're making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus in only on their prices as a way to put their best foot forward. While pricing certainly is important, it's far more vital to highlight the value your product has to offer. What can your product do that others can't. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you're making your bid don't advertise that you are cheap. If anything this will raise red flags if it's all you have to offer.

4: Highlight The Business Benefits

Whether it's in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copy-writing. Never just tell someone about the features of what you have to offer. Features are boring and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don't tell them “My computers have a lot of RAM” but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? With our CPUs high RAM capability your upload, download, and processing speeds will be through the roof. You'll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do, everyone wants to know what you can do “For me”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be large, thought not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch you may lose your sale to someone else out of sheer convenience.


6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the greatest product in the world and killer sales pitch to back it up, and no relevant people to sell it to. Gathering leads can be tricky, but made much easier by programs like Macroleads that help you organize, streamline, and even somewhat automate the process.

3 Easy Business Tricks To Make More Money

Every business owner has the desire to make as much money as possible, that's kind of the whole point of business. Most of us are continuously searching for new ideas to achieve this goal. Every individual business should evaluate the market trends and customers' requirements before making any specific decision about their business. But there are a few common tricks that can be applied in businesses to make more money.

Here are three easy business tricks that can help you in making more money:

1. Establish A Good Brand

Contrary to popular belief, there is a huge difference between a business and a brand. Brands are the results of a creative and innovative mind. In establishing an attractive brand, it is helpful in thinking of your brand as a person and thinking about what kind of person would you want it to be. Customers like to form associations with companies that are also good brands. You should answer the following questions while branding your business:

• What is the personality type of your brand?
• What are the qualities of your brand?
• Why should the customers choose your brand?
• What is your brand's behavior?
• How much is your brand likable?

A personality with characteristics like being innovative, charismatic, lively, and bold is bound to impress the people. Similarly, you should establish a good reputation, a lively logo, and a captivating tagline for your business to attract more customers and make more money through increased sales.

2. Form A Community

The importance of a strong community in the success of a business cannot be understated. It's communities that play a game-changing role in the success of small-scale businesses, especially because such companies are usually the extension of the owners themselves and so, business to business networking gets easier as you build up your comunity. .

Building a community includes establishing a strong network of effective partnerships that can help you in different business sectors.

Businesses can collaborate with each other in a great number of areas like developing optimized websites, mobile apps, or shared services. Joint promotions are also a great marketing tool.

Moreover, recruiting becomes easy and efficient in a close community. You do not have to spend a significant amount of time and money in the hiring process since you already have a familiar community to choose from, from which you can hire qualified people easily. Moreover, your partners can play a huge role in marketing your business online via different channels like emails, social media, and websites, which optimizes the conversion rates.

The following things should be considered while forming new partnerships:

• Which of the companies I want to partner with can expand my reach to new customers?
• Can I save expenses by sharing resources with another company?
• Will my partner help me out in crafting a marketing campaign to excite both new and existing customers?

3. Rent Out A Part Of Your Business

If you possess a commercial space for running your business, you should consider if you really need all of this space for the proper functioning of your business. If you do not require much space, you should rent out some of your area to another individual or a business to make some good money from the rent. This will form a steady stream of income, which can be used for your professional and personal development.

Many small businesses often depend on the Internet and do not require much physical space. Hence, if you have some unused room, warehouse space, or even an empty garage, you can always find people who are on the lookout of such places to rent. In urban cities, storage spaces charge a lot of money, so you can rent out your own to make a significant amount of money.

Other than land and space there are many ways to accentuate your renting income potential as a business by providing certain perks and resources. For example, providing access to the Internet, printers, or other standard devices present in an office. If you decide to rent a part of your business, you should consider giving it to a business similar to yours. It will give you an opportunity for collaboration and cross-promotion.

If you are looking for more methods and techniques for making more money, you can read 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for marketing tips.

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

How Can Simple Tweaks Drastically Improve Your Sales?

Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website.

Many tweaks can drastically improve your sales. 5 of the most important ones are discussed below:

1. Make The Benefits Conspicuous.

All of the benefits offered by your products and services should be prominent on your website. The landing page and homepage are important in making these advantages known to potential customers immediately. Some examples of benefits your customers will love and should see might include free delivery, customer support, discounted offers, and giveaways on certain purchases. All the unique selling points of your business should be emphasized to convince the customers about the importance of what you have to offer, front and center on your website.

2. Use Credibility Markers

Using credibility markers can definitely be the tweak that you have been looking for. It can skyrocket your sales to unprecedented levels because the trust and experiences of previous customers are essential for the new potential customers.

Examples of credibility markers contain reviews and testimonials at a dedicated page on your site. Social media pages like Facebook understand this strategy and utilize it on their business pages. Facebook for example, has a specific review section for business pages they offer their users. Make sure you ask your happy customers to leave a fantastic review for you. You can also derive a huge advantage in improving your sales if you manage to get an influential personality in your business area to endorse your brand.

3. Call to Actions

The aim of your business and its site should be unambiguous to the audience to maximize the success of its aims. If for instance, you are building a lead generation page a professional contact or submission form should prominent, easy to understand, and easy to use for visitors that may turn into customers.

If you have products available for sale they should also be easy to see and buy as well. Along with this devices you'll need to craft a strong call to action to seal the deal.

4. An Efficient Conversion Process

The conversion process should be as easy as possible for potential customers.”Click here, buy this, fill out this easy form” you need to streamline the process for your customers, and to maximize your sales.

Many business owners overlook this strategy, but it is very simple to implement. The method of purchasing products and check-out should be modernized and streamlined to increase the sales of your business. Don't ask your users for unnecessary information and try to make the buying process as fast as possible before they remove the order and change their minds.

5. Improve Your Website

The style, design, and structure of the website of your business should be captivating for your visitors. It should keep them engaged. An optimial website can be achieved by adding attractive content and making use of other tweaks like:

• Adding Images And Videos

A large portion of online visitors are more likely to watch a video than they are to read lengthy content. Hence, it is a good idea to add videos on your website and inform potential customers about your products, services, and qualities of the company via videos. Engaging and high-quality videos will keep the users hooked on the page of your business, and the chances of selling will increase.

• Faster Loading Times

Consider the fact that people have a very small attention span nowadays and are constantly clicking away and swiping on their phones. Your website needs fast loading times to make sure it is easily accessed by users, and that they don't move on to other sites. It has a huge impact on conversion rates. Allocate a decent budget to site optimization to enjoy more sales.

Every business owner must keep in mind that the ultimate goal of tweaking the sales processes is to attract more customers and optimize the conversion rate. The whole process requires energy, time, and financial resources. You will have to keep testing new things to find out the best approaches and eliminate the ones that do not work for your company. With time fruitful impacts will begin to show in terms of sales and total revenue from your business.

All of this can be made easier by using a simple, optimal program that audits your business from the inside. BizFire's Free Business Analyzer and Growth ToolTOOL is a great way to save yourself the time and headache of working out these tweaks in your business on your own.

How to Increase Your Prices and Boost Your Business’s Profits

People often overlook this very simple, very easy way to increase their business’s profits: increase your prices. Most people tend to undercharge for their services, so try increasing your prices, as a test, and see what happens. Funnily enough, most people perceive something that is higher priced as being of higher quality, which can encourage people to buy your product or service. As you increase your prices, you’re also receiving more per sale, increasing your profit margin. Take this strategy a step further and target higher value clients.

For example, if you run a business coaching company, and you currently charge $200 an hour for your time, increase your rates to $1000. With the perceived higher quality and value in your coaching, target businesses that make a lot of money vs. those that are barely getting by. In this example, one client would be worth 5 of your clients in the past. Not only have you raised your hourly rate, but you’ve decreased the amount of work you need to do to earn the same amount of money.

An interesting example we’ve had before is when we’ve sold courses or software for $7 vs. $497 vs. $997+. Although the $7 price gets the most conversions, the $997 price would almost always make tons more money. You just have to make sure you do a good job of showing the value!

So test out this simple tip and try increasing your prices and targeting customers who have more money to spend on your product/service.

For more easy ways to grow your profits and increase your sales check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

The Marketing Tip To Boost Your Sales: Sending “We Haven’t Seen You In A While” Cards With An Incentive To Buy

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so.

One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours).

For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads into being active buyers.

Likewise, if you have existing clients that bought one of your offerings but haven’t been active since, you can send them a thank you for being a customer along with a similar freebie or special discount/offer exclusively for your members/customers into some other offer you have. This can be a great and easy way to make more sales without a ton of effort.

So follow up with old leads and past customers with a “we haven’t seen you in a while” message, thank you note, etc., along with a freebie, incentive, or discount to help drive more sales from them your way while also making them feel appreciated at the same time.

For more easy ways stay in contact with your customers and drive sales to your business, check out this tool BizFire's Free Funnel Maker & Analyzer.

How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and rewarding customers’ loyalty, you encourage them to keep coming back to you and buying from your business. You also have the benefit of beginning to build a list of clients that you can regularly market to and offer deals to.

For example, if you have an online store and sell health food products, you could create a VIP membership program for customers, where one of the main benefits is free shipping. You could also offer special deals, such as a free gift (perhaps a sample of a new product you want to promote) with each purchase over $30. The free shipping encourages people to join your VIP Membership Program, now allowing you to continue to regularly market to them, and the free gift with purchase offer incentivizes them to purchase from you.

For another example, if you sell a weight loss course online, you could have a free or paid upsell Facebook group page where they can more easily reach you, interact with others, ask questions pertaining to their own weight loss journey, etc.. This has two main benefits: 1) It can increase the chance that they’ll see future messages / marketing from you (like via Facebook) and 2) It can be a super easy upsell that you can add without any extra real work on your part to initially make it! For instance, you can sell access and include the ability to ask you any question and get a response from an expert, which in the eyes of a lot of prospects can be a huge value. However, to you, it might be something super easy that you might do anyway (answering your customers) but now you can get paid for it!

So consider creating a membership program, where your customers become part of a community, and receive special benefits, (for example, free shipping, early access to sales, special deals, free gifts with purchase). This allows you to start to build a list of leads and customers to market to and also encourages customers to continue to purchase from you.

For other strategies on how to build a customer database and other great marketing tips, check out this book here 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How A Themed Promotion Can Boost Your Sales

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them up during a peak buying period.

For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentine’s Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.  

Similar to other promotions, it’s often best to have these be very limited time deals (even if you bring them back multiple times) so prospects don’t have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long as you give them many reminders along the way.  For instance, if you have an email list and are offering a three day special promotional offer, we recommend mailing once on day 1, twice on day 2, and three times on day 3. Using this method will get you a lot of sales on that last day, especially during the last hours when they know there’s no time left!

One observation that we’ve had over the years, which many business owners seem to ignore or be unaware of, is that even “after the holiday” sales can be huge, especially for big holidays when people are often still at home, bored, and looking to buy or do something. We’ve run several webinars and special deals right after Christmas when most marketers in our niche were afraid to schedule anything then, yet that period of time would often get some of the highest amount of sales and webinar attendance. Don’t assume that everyone is out visiting with friends and family. Some (okay … maybe all???) are looking for a break or just aren’t traveling then, so it can be the perfect time to run a special offer or schedule a special event!

During holidays, different seasons, or any other special time of the year, it’s a good idea to create themed promotions with special offers to not only drive extra sales, but to also stand out from the rest of the competition during high sales periods.

For other marketing tricks to help increase your sales, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Going For The "Big Fish" Deals Can Increase Your Business

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them.

It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!).

There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, super easy, and very profitable for them, you’d be surprised how many are willing to do deals with you.

One way of doing the second suggestion here is by offering to white label your product or service. This is where you allow someone to sell your offer as their own while you do all the work to fulfill it. This can be a win-win for both, as they can get a good cut of the sale for doing virtually nothing except making easy sales for you, while you fulfill the sales, do the support, and make lots of extra sales without having to spend money on advertising or do any marketing yourself. A single big fish deal like this can make an entire business.

One thing that still amazes us to this day is that it’s often just as hard to make a huge sale or business deal as it is to make a tiny sale or business deal, yet the vast majority of people tend to focus on the little fish because they don’t think they’re able to land a bigger deal! This can be applied to almost any aspect of business – whether it be finding big players to partner with, selling high end products / services, or even just being an affiliate for more expensive products! Quite often times it’s just as hard to sell a $5,000 product as it is to sell a $50 product, as long as you’re targeting the right kind of prospects. One just results in you making a lot more.

Try going for the big fish now and then, whether by going after more elite prospects, at higher prices with better offers, or by seeking out big partnerships to do white label deals, where they sell your offers for you for a cut.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Focusing on the Benefits of Your Offer Can Help Convert Sales

So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy.

Your offer will have features (specifications) and benefits (the end result). In your marketing focus on the benefits of your service/product, instead of the features. It’s the benefits that sell your product, not the features. For example, does a person buying an anti-aging cream want to know that it contains the ingredient Q10 or that it visibly reduces wrinkles and makes them look younger? Think about how you can use the benefits your product provides in your marketing - you can still list the features, but link them to the benefit that the feature will give your customer.

For example, if you have a business selling a course teaching guitar lessons, you might have three main features that you could translate into benefits for your students:
Feature 1: Over 50 pages of guitar lessons
Benefit 1: Learn to play the guitar in under 3 hours!
Feature 2: Get training on how songs are made.
Benefit 2: You’ll be able to create your very own songs!
Feature 3: Practice on over a dozen songs with step by step instructions.
Benefit 3: You’ll be able to play over a dozen top songs in no time!
Each time, the emphasis is on what the student is actually getting out of the feature by explaining the end result that they’ll receive from that feature.

It’s amazing the difference changing your sales pitch from focusing on features to focusing on benefits instead can do. We’ve seen pitches go from poor conversions to great conversions just by changing that up.

One big trick that we’ve learned over the years is that you can even start your own side businesses mostly hands free by utilizing this concept! To do this fairly easy trick, all you have to do is look for other offers that seem to have lots of happy customers (testimonials, reviews, case studies, etc.) but don’t do a good job on the sales page of talking about the benefits. Many service providers on places like Fiverr.com and other “services for sale” type sites often do a poor job at this, but you can either create your own service (can also work with products) where you use them to fulfill the work for you but with a better sales page, or you can just reach out to them and ask if you can use their testimonials, case studies, etc. as long as you use them to provide the service that you’ll be selling to your prospects. Many are happy to agree to such a thing, and this allows you to literally be selling something within a day without having to do much of any ongoing work yourself. All you do is make a better pitch and sell it yourself!

So, in your marketing, look at how you can emphasize the benefits that customers receive from your service, as opposed to focusing on the features. You can still list the features, as they are important, especially with certain products, but link them to what the customers will get out of that feature. Why should the customer care about that feature - what end result does it deliver to them?

To find out how other simple tweaks can drastically improve your sales, check out this survey tool that helps analyze your business for areas of improvement BizFire's Free Business Analyzer and Growth Tool.

Why Does Everyone Lose Money on Facebook Advertising

If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly.

1. They Don't Test Their Audiences

Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a certain device

When you first begin figuring out your audience type it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you'll need to create several separate ad sets. In each one choose your targeting factors. For the best gauge of success, create at least 8 to 10 different sets, and monitor each one's performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don't Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can actually create custom and lookalike audiences. To do this, simply visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less "warm audiences" who have already performed some action on your page in a set period of time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. This is a great way to put your ad in front of people who are already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a "smart" audience more or less cloned from a custom audience. Your custom audience requires 100 members or more, before you can create a lookalike audience. Creating a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you've established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people just as likely to become loyal customers.

3. The Pixel Isn't Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your pixel, enter your website url to find easy set up optins and make your choice. Then simply copy and paste the code provided by Facebook into your website. Once you're done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven't already synced up your website, it's an absolute must. If you are already using Facebook pixels, there's always a possibility the code may not be working correctly. If you've noticed your ads haven't improved over time, or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook has to offer, and you have to manage them effectively. Doing this is no easy task, but you don't have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than master's in the art of the Facebook ad. Programs like Automated Ads streamline the management of mulitple ad sets and vastly improves your chance of success without losing your shirt.

There's a lot that goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don't have to do it alone.

Five Super Important Things to Rank Your Site

What is a Ranking in SEO?

Search Engine Optimization (SEO) is meant for the betterment of web pages to help search engines rank them accordingly. In SEO, ranking indicates the position of a website’s page on what's called the search engine results pages (SERPs).
According to Google, the ranking of a website is vital because it helps in showing the relevant search results. It is also essential for the organization of largescale data present on the web and making the information reachable and valuable to people all around the world.

The ranking also makes it easier for Google to catalog the pages based on the optimization and quality of the pages.
The five most important factors in ranking of a website are:

1. Secure Website

The right URL is secure and easily accessible. A secure and accessible URL is probably the most important ranking factor of any website. Google’s bots should be able to access and crawl URLs for the information they need.
In other words, websites that have URLs that Google can visit and review easily, are more likely to rank higher on the SERPs.

To improve the ranking of your website by making it secure, you need to consider the following:
• A well-developed website through a standard website builder.
• Robots.txt file that is used by Google to determine where it can and cannot view the website information.
• A thorough sitemap which gives the details of all of your pages.

2. Page Speed

Page speed is one of the primary SEO ranking factors for many years. Websites that have rapid-loading webpages give an excellent experience to the users. Faster websites are highly preferred by search engines in any ranking system.
Since 2018, Google has taken into account the page speed on mobile devices as well as PCs. Therefore, website developers should consider smart devices and their loading speeds as well.

3. Mobile Responsiveness

Smartphones and other smart devices have become ubiquitous in the last decade. The majority of users on the web use mobile devices to browse websites. Hence, the mobile-friendliness of a website is a major ranking factor today. It has impacted the SERPs a lot because now, only mobile responsive websites are ranked on the first few pages of Google and other search engines.

Google implements a mobile-first index, which means that the results of the searched keywords are drawn from the mobile-optimized pages. Your website must be mobile responsive if you have a desire to see it ranked high on Google.

Some important factors included in website friendliness are:
• A responsive site that can fit and resize according to the device.
• Fonts are large enough to be readable on small screens.
• Different menus and pages can be accessed and navigated easily.
• Ads are placed appropriately and do not hide the content.

4. Content-Length

Some SEO experts do not consider the content length to be an important factor in the ranking of pages. However, it can be observed from the general ranking on Google that websites that have unique, engaging, relevant, and an appropriate word count are ranked higher than the others.

There is no hard and fast rule on the content length. A long piece of writing is appreciated in SEO ranking because it takes time and energy to create a unique and engaging long content.

However, there must be a balance in length. An excessively long and uninteresting piece of writing content will not attract many people to your website, which will adversely impact rankings.

Recent trends in Google rankings have shown that content length should never be ignored, and long-form content is performing better at the top of the SERPs. As a general rule, 1,000 words or more is optimal for most general content.

5. Domain Age and Authority

Data about the top-ranked websites on Google suggests that the old websites are ranked higher than the new websites. The main reason for this is that the old site is usually optimized over a period of a few years. In some cases, the domain name also accounts for the ranking of a website.

Some researches show that domains that match to each other and that are relevant, useful, and highly-optimized enjoy a significant ranking boost. However, your URL must reflect the nature of your business.

Authority is also another factor in SEO ranking. It consists of SEO signals like inbound links, social media impressions, and page authority. All of this requires a great deal of research, time, and experience, but the process can be made simple by automating it all through advanced programs. Highly ranked websites and SERPs are possible and you no longer have to be a digital marketing expert to make it all work. Web Fire is a great way to make this process fast and simple.

How to Access A Whole New Set of Leads By Partnering With Other Businesses

Looking for new customers? Or a way to make a whole bunch more sales? You’re going to love this strategy then! Think about other business that you could partner with, that you don’t directly compete with, where you could offer value that will make you both a lot of money. Think about the customers a business already has, and whether those same customers would be interested in your own product or service. Now, think of how you can make your offer a win-win for you and the other business. This is a great way to access a whole new database of potential clients for yourself, and give the business you’re partnering with an opportunity to upsell their current clients by offering them your service (for a cut of your fee).

For example, if you sell homemade candles, reach out to boutiques to see if they'd be willing to sell your candles (even without them buying them first - just sharing in the sales). Or if you sell a social media management or SEO service, reach out to web design firms that might not offer your services to their clients, but offer them a good chunk of the sales PLUS offer to do all the work, support, etc. for their customers AND let them market it as their own (a win-win for both).  Or if you're a programmer or have a tool of your own, reach out to market leaders in your industry who might be able to sell a lot of your product and let them white label it (sell it as their own) for a good cut of the profits while you just maintain it and do support for it. One good deal here can be more than a full-time living or a good little business all by itself.

We’ve started six and seven figure businesses by making such deals, and it all starts with just reaching out when you know both sides can benefit.

So have a look for other businesses that you don’t directly compete with that you could partner with. Then look at how them selling your product can be a win-win, whether it’s a share in sales, fulfilling a need their clients have but they don’t offer (and allowing them to market the service as their own) or white labeling your product for their clients.

To find businesses to partner with, check out our business lead tool here: Macroleads

How To Use Social Media Effectively

According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.

The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it's used effectively the rewards are great. You want a social media page that

• Is active
• Has a large, engaged, and growing following
• Speaks to a large, relevant audience that translates into business conversions.

Using social media in a way that accomplishes these things can be tricky, but it also can be done.

Consider some of the following guidelines:

1: Headlines Matter:

You may have heard this famous proverb “don’t judge a book by its cover” but let's be honest with ourselves. We are visual creatures who often act on the first thing we see, and authors seem to agree with marketing experts that the cover very much matters. Creating effective social media headlines takes some practice. Headlines should be catchy, attention-grabbing, and the appropriate length depending on your platform.

2: Compelling Visuals:

What we see is more important online than what we hear or read. Visuals play a vital role in all social media campaigns. The use of compelling pictures and video material brings more value and attention to your posts, especially when compared to plain text. Visual posts are becoming more important on every form of social media, but many platforms like Pinterst, Snapchat, and instagram rely on visuals entirely, and their popularity continues to soar.

3: Adapt According To Your Platform

Whether you're working with Facebook, Instagram, Twitter, or any other social media site, each platform is going to come with a set of features. Most sites allow you yo post links, videos, and images along with your engaging text posts. Each platform is different, however. Instagram for instance offers various filters and focuses primarily on posts related to graphics, photos, and other visual posts. The nature of Instagram makes it ideal for sharing art. Twitter on the other hand, while it allows some of these features, is better for shorter blurbs and other text-based posts. Character limits require to you get your information out there short and quick, and as a far more active program you have to post CONSTANTLY to keep up with your following and your competition.

Whatever platform you're using, you'll need to familiarize yourself with the individual social media site and adapt accordingly.

3: Trending and Timely:

Twitter perhaps began this concept, but Facebook and other platforms are adopting the concept of trends and hashtags as well. It's important to follow what's going with these trends, as well as what people are talking about on social media in general. Your posts must be timely, and fall in sync with current trends to remain engaging and capture the attention of your audience. Give them content that's relevant.

You'll have to experiment with your content strategy as far as when to post. Some audiences and topics trend at different times of day depending on the behaviors of their audience. What are their work schedules and daily routines? Try to pinpoint the times that they're most on and post accordingly. This may require some trial and error at first, but as you tweak your posting schedule you'll want to adjust and post mostly during the times that get the most engagement (likes, clicks, comments, shares etc)

Of course most of us aren't available to post on social media 24/7, fortunately you may not have to. Many features like Facebook's auto-scheduling program can make your life much easier as they allow you to schedule your posts in advance.

4: Cast A Net Of Posts:

Using a net can catch more fish for you than using a fishing rod. Its wider and has more reach. The same concept can in some ways be applied to social media. The algorithms of your visibility very much depend on the activity of your page. The more you post the more likely you are to be seen. One or two posts a day is good, but at some point it may not be enough. You want relevant content your audience will appreciate, so don't just spam post, but have your content planned in mass and in advanced. Five or more posts a day may be ideal to start, but you can experiment with the number of posts you plan as you measure engagement.

4: Interact With Users:

Interaction with your users is an important, but neglected step in social media management and influence. First, many pages like Facebook measure your pages response times and rates and will sometimes post them publicly. You want to be as responsive and interactive as possible in your profiles inbox system, and even on your posts.

Users are more likely to engage if they feel connected with your brand on a personal level. Answer questions, respond to criticism, and above all, be friendly and polite. Let your users know there's real people behind your page.

5: Keep The Content Coming

One of the biggest struggles for many businesses and users in social media is consistency. Creating content is more tedious than you would think, but it has to be done all the time. New content every day, fresh and original, is one of the biggest keys to success in social media.

Not everyone has time for content posting and creation, especially in a way that keeps up with the demands. With content constantly rolling out, you need to keep your pages busy. Luckily many automated programs like News Poster make the job a lot easier for those who are willing to invest.

How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold.

This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast.

This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.

In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they’re buying. For example, you could sell a newsletter for $19/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they’ll often stay for a much longer time, making you a lot more money). We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month’s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.

Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).

You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone).

For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.

You’d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.

It’s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it’s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that’s perceived to be more than the initial payment (doesn’t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).

This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.

So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.

For other great marketing ideas to help you increase your conversions and grow your business, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for.

For example, if you have a corporate cleaning business, you could offer your first clean free, and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here too - you’ve given something of value to them and chances are they’ll feel the urge to do the same back.

A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually under $5). As long as they think the value is $20+, they’ll consider this a steal and be inclined to jump on it, even if they normally wouldn’t buy it right then and there. However, a necessity with this model is to make sure that you have a great set of upsells and a good backend to really monetize it. We typically have a continuity offer (like a membership or something along those lines), a low to medium priced offer, and ideally a high-end offer in the upsell path. The real money is made in the upsell path, as it’s hard to make a lot off a free plus s&h offer. As an added bonus with this model, you also get a lot of quality buyer leads (worth far more than non-buyer leads), without often having to pay a lot in advertising costs to acquire them. This allows you to market more offers to them in the future and make even more money off these buyer leads.

Think about something you can give away, that has value, and then look at how you can monetize the back end. Whether it is a sample of your service or a physical product, this works especially well if it something that other people usually charge for.

For more insights on how to create a sales funnel that maximizes your profit potential, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How Offering A Free Plus Shipping Offer Can Build Your List And Lead To Big Upsells

One of the best things you can do to get people to take action, especially online, is to offer a free plus shipping & handling offer. These offers have an obvious HUGE value because nothing beats free, and by having them pay a small S&H fee, they still see the value in the free product, despite how often times your products’ costs might be completely covered in this S&H fee.

For instance, if you go to a site like Aliexpress.com, which specializes in drop-shipping products of all sorts, you can find lots of jewelry, pet toys, gadgets, etc. for under $2 that already include free shipping. Some of these have perceived values of easily $10 to $30 or more.

That means that your customers get an awesome deal by thinking they got the bargain of a lifetime, while you also get a steal of a deal by getting a new customer at better than no cost to you (if the product and shipping costs $2, for instance, you’re up $3 in profit just by charging a $5 S&H fee).

Obviously, it’s hard to strike it rich at a few bucks at a time, which is why you want to treat these offers as only an entry point into your sales funnel/offers. You want to offer them additional upsells, other products/services on your backend, and take full advantage of their e-mail address to reach out with additional offers in the future, as everything from that point on could be pure profit for you (at least in terms of no advertising costs).

We’ve started entire businesses around this model. You can really up your profits here, like we did, by not only getting lots of front-end buyers in with an amazing free plus S&H deal, but by then offering several related upsells, including a recurring one with a big bonus worth more than the first payment, which can skyrocket your conversions into your biggest money makers in your funnel. This all sets you up to get great conversions both on your cheap front-end to get a lot of buyers, but also get great conversions on your upsells that make your real money. Never underestimate the power of getting something for free or a big bonus with a smaller purchase.

So consider an impulse buy product with a free plus S&H offer where you don’t lose money after collecting the small S&H charge.  Then upsell additional offers to make the most of your money.

For more help mapping out your upsells and sales funnels, so you can look at how you can increase your business, check out this software that helps you build out your sales funnel. BizFire's Free Funnel Maker & Analyzer

Want to Charge More for Your Services? And Still Have People Lining Up to Buy From You? Here’s How!

So how can you charge more for your services? How can you increase your price tag and still have customers lining up to buy from you? One easy way is to change your offer from a simple product/service to a done-for-you offer. What does this mean? Check out this example below.

Say, instead of charging $5 to write an article, you instead charge $497 to $997+ to write five articles, create a blog, post the articles up, optimize it for their keywords, and have a custom graphic or two. If you were to outsource a $5 article for $3, the first example only gives you a $2 profit, or if you were to write it yourself, you'd be trading $5 for 30 minutes, at best, of your time ($10 an hour on the higher end if you’re super fast).  However, if you were to offer the second, more premium example, you could outsource the articles for $15, allocate $10 for some custom graphics on Fiverr.com, and put in $25 to $50 to outsource the custom blog with SEO (blogger.com blogs, for instance, can be made in a matter of minutes).  That's a raw cost of $50 to $100 for a $400 to $950 profit. Or, if you were to do the work mostly yourself, you'd be talking about maybe 3 to 5 hours of work, easily putting you in the range of earning $100 to $200+ per hour compared to $10 per hour just selling a $5 article.

So, see what you can add to your offer, or bundle it with, to make it a more premium offer. Or, look at how you can make your offer more “done-for-you.” and price your offer respectively. The kicker is that more people like to buy a premium offer than a basic offer, as it's more appealing and more "done-for-you" than just an item that they'd have to do all the rest of the work on themselves.  And less people offer premium services/offers, so you're competing against less.

This doesn’t just apply to services either, as the same can be done for almost any kind of product out there. For instance, instead of just selling a book on how to lose weight, you could also sell a product or program that gives them daily exercises either through e-mail, a mobile app, software, etc.. So instead of someone just reading how to lose weight, you can make it more easy and “done for you” by literally giving them a way where they simply have to follow the daily tip. Or instead of selling a 50¢ apple at a gas station, one could sell a pre-sliced apple with caramel dipping sauce ready to go for $4+ (even though the raw cost is only a tinge more than the standard apple).

One great example we’ve done is instead of selling a course on how to rank on search engines and get traffic, which would be a challenge to sell even in the $25 to $50 range, we created software that helps do a lot of those tasks for people. And instead of having a challenge of selling a course for $25 to $50, we can charge $997 / year to $2,997 / year much more easily. We’re able to do that because it’s more “done for you” and involves far less time for the end user.

A similar example outside of software was with a real estate investing instructor that we know of who at one point sold several courses on how to invest in real estate. Most of these courses originally were on the lower end of the price point, but she was able to turn those “books” into “webinar trainings” and online courses and charge closer to $997 on up, but she didn’t stop there. She was able to partner with one of us to create software that helped do what she was teaching and sold it for around $4,000 a pop. But she still didn’t stop there. She then took all her teachings and tools and basically made an offer that would be as hands free as possible for the user. That was accomplished by setting up an offer where you’d be able to purchase a $25,000 package where you’d get on a bus with others, tour dozens and dozens of homes in a day that they already did the math on and knew were awesome deals, and then be able to make offers on the spot with bankers, agents, mortgage brokers, etc. all right there with you in one place. Granted, this wasn’t for the average mom and pop investor, but for some big investors, including overseas ones looking to take advantage of the U.S. market at the time, this was an opportunity to jump into it as hands free as possible. And they were willing to pay for it.

An interesting twist on making any offer more premium or done for you is that it doesn’t have to always start with your own product or service! You can find existing service providers or products out there, see how you can make them better / more “done for you,” and then try to either form a partnership with them or just use the outsourced provider to fulfill the work for a service. A few simple tweaks to their package / offer and sales pitch can turn a $5 offer into a $500 or even a $5,000 one without even having the need to make your own offer from scratch!

Now start looking at how you can apply this to your business. How can you make your offer a premium or “done-for-you” offer by adding more things to your service or bundling your products together to give more value? This then allows you to increase your prices substantially, your premium pricing reflecting your premium product.

Now you have ideas for a premium product, need help getting leads to sell this to? For help with how to get leads to promote your product or service to, check out this cool tool: Domain Lead Pro.